At LV Branding, our role as a branding consultant and marketing strategist is to help companies understand this environment, make smart communication decisions, and build strong brand systems that thrive regardless of economic cycles.

Success in advertising doesn’t come from isolated efforts—it comes from synergy. By blending mass media for awareness, complementary channels for reinforcement, direct marketing for loyalty, and Public Relations for human connection, brands build lasting impact. Today, social media amplifies this formula, giving campaigns a stronger voice and presence. Integrated campaigns aren’t just a trend—they’re the proven model of success.

Luis Velasquez, award-winning creative director and branding strategist, has been selected to serve as a juror for the 32nd Annual Communicator Awards, one of the world’s leading competitions recognizing excellence in marketing, communications, and creative achievement.

Branding isn’t just about a logo or a catchy slogan—it’s a living system with many moving parts. From shaping customer perceptions to...

This post will delve into the fundamentals of branding and then explore specific considerations for businesses seeking to make their mark in the Houston area.

Let's break down how to transform your Canva masterpiece into a professional-grade vector logo—and why that matters more than you might think.

If you've ever sent your logo to a printer and they replied with, "Do you have that in vector format?"—you're not alone. 😅 It's among the most common (and confusing) moments for many business owners and marketers.

Artificial Intelligence is more than a buzzword; it’s reshaping how we engage with technology and influence our daily lives.

Don't let your brand be a passing fad! Learn how to build a lasting, relevant brand that stands the test of time. 🚀 #BrandStrategy

The takeaway is clear: low-quality, "organic" video content can do more harm than good. It can damage your brand's reputation...

In the extensive landscape of entrepreneurship, the journey from aspiration to achievement can often seem daunting and lonely. Yet, amidst t

In the fast-paced business world, the saying "out of sight, out of mind" holds more monetary truth than we might realize.

SEO is vital because it ensures your online presence stands out amidst the digital noise, driving visibility, traffic, and growth.

Copywriting is integral to effective communication, branding, marketing, and sales across various channels and platforms. It helps brands ac

To explain more straightforwardly, we’ll distinguish the Hispano and Latino in the following way...

Social media management is a tactical aspect of marketing that utilizes social media channels to implement marketing strategies...

Brace yourselves for a paradigm shift redefining how brands connect with their audience!

If you love food, wine, music, and art, Sugar Land is the place to be this weekend. The 2nd Annual Sugar Land Arts Fest is back and expected

In today's digital age, having a website for your business has become necessary. A website serves as a digital representation of your...

Running a business requires hard work and dedication. You’ll need to commit the time and effort to running a successful business.

Starting a business might seem like a complicated process. However, even though ideas are crucial, sometimes they aren't enough to ...

Personal branding photography is essential in marketing your business, product, or service...

⚠️ A good story is important for any commercial, but a bad-looking ad will distract your audience...

The brand needs to be prepared to create unforgettable experiences to be the best host. Brand experience is a funny way to live the brand.