Updated: Aug 30, 2022
As broadcast programming and advertising continue their migration to digital distribution, viewers have come to expect the same high picture quality in their online video experience in their homes.
Of course, a good story is important for any commercial, but a bad-looking ad will distract your audience. High-quality video can also help boost your brand image and drive more engagement with your content.
Don't let low-quality video ads on YouTube or Vimeo be the first thing consumers see when they search for you online. Choose LV Branding!
🛑 HD is the minimum quality level for online video ads.
People expect (at least) HD. Today's consumers are used to the high resolution and crispness of 8K, 4K, or HD quality, so advertisers need to keep their video ads at the highest quality possible.
For example, if you're running a campaign on YouTube, your video must be 1080p or higher. This is because there is a direct correlation between quality and engagement: as video quality increases, engagement also increases. In fact, ad recall goes up by 225% when using high-quality videos compared with subpar ones!
⚠️ High-quality video boosts your brand image.
The quality of your video ad is crucial for achieving your business goals. High-quality ads tend to be watched more, shared more, and remembered longer than low-quality ads.
🤮 Low quality destroys the brand image. As advertisers and marketers, it's essential to consider your audience. And when it comes to video advertising, that means more than just choosing the right platform. It also means giving customers a quality experience they'll enjoy and remember.
It's no secret that people tend to remember bad experiences much more quickly than good ones. It's why we cringe thinking about those horrible flights back home during Thanksgiving, our last trip to the dentist, or that time we got stuck in traffic on our way home from work after having a long day at the office (and being hungry).
We share these stories with friends and family—and sometimes even strangers—in hopes that someone else won't make the same mistake as us next time around. And suppose you're an advertiser trying to reach potential customers online using video ads.
In that case, this is where things become tricky: Your brand might be making an impression without them even realizing it!
😎 High-quality video ads will be favored on the YouTube homepage and search results.
YouTube has a huge audience. In fact, it's the second-largest search engine in the world and the second-largest social media platform behind only Facebook.
YouTube also happens to be one of the most popular video platforms in history, with over a billion users—nearly half of those coming from mobile devices. These users are watching billions of hours of content every day on their favorite channels, making it an ideal place to promote your brand!
⚠️ In the land of broadcast and digital, high-quality videos are a must.
Video is the most engaging format for content by far. But high-quality videos are a must in the land of broadcast and digital. Many people think that all they need to do is shoot a video and post it online. So that's how some people start—they have no script or plan and just film whatever comes to mind.
🤨 🤷🏻♀️ The truth is that you can't expect your audience to care about your message if you don't care enough.
You can have the best product in the world and a fantastic marketing strategy, but if your video ad isn't up to par with your competitors, viewers won't even give you a chance. Instead, they'll watch your video and think, "It doesn't look as good as yours does. It's not for me." And that means you lose business because of one thing: Q U A L I T Y.
For now, we hope this post convinces you as a entrepreneur, public personality, or marketer of all size how vital it is to produce videos in (at least) HD quality at every single step of your brand campaign.
😇 If you are looking for a solution to high-quality video production, we have your back: Drop us a line today!
If this post gives you questions or ideas about video advertising, feel free to contact us, and our team will answer all your questions!
LV Branding is a brand-life boutique agency that helps other companies fulfill their branding and strategic communication aspects, filled with a strong passion for communications and creativity. By doing strong brands, we do strong companies.
We offer you:
Designing brands that hit the top; that combine versatility, distinction and, quality is our day by day journey; from name to logo, we create the perfect brand for your market-niche cause’ is our ideal place to be.
Here is where we prepared our secret sauce; let say it in this way: Make a head-turning impression, stand out, establish the connection, and then - as quick as possible - invite to get your products, to enjoy your brand.
To delight, to enjoy the brand’s sensations is an excellent tool. The brand needs to be prepared to create unforgettable experiences to be the best host. Brand experience is a funny way to live the brand.
It’s not what you say; it’s how you say it. Never a simple phrase enclosed that powerful level of truth. The communication could do (in some cases) for your brand more than all the products in your warehouse.
We discover the needs of brands and their consumers.
Full-filled with opportunities.
From now on, you can enjoy a fully renovated website, ready to give your brand everything your company might need in the way.
We can grow your brand and your business through a creative and effective communication strategy in English, Spanish, or both!
WE ARE PASSIONATE ABOUT COMMUNICATIONS!
Kick start your new journey with us!
📍1880 S Dairy Ashford Rd Suite 340, Houston, TX 77077
📞 +1 (832) 328.8482 | (786) 670.2922