You don’t need more emails, more meetings, or more Slack notifications. You need alignment.

Why do brands pay so much? In today’s digital world, the Super Bowl is one of the last events where 100 million people watch together instead of scrolling on their phones. So, who’s willing to spend $10 million on a 30-second ad? If you are still treating Generation Alpha (born 2010–2024) as passive children who just ask for toys, you are missing the biggest economic shift of the decade.

Forget everything you think you know about “marketing to kids.” If you are still treating Generation Alpha (born 2010–2024) as passive children who just ask for toys, you are missing the biggest economic shift of the decade.