Understanding the difference between Hispanic and Latino.

Not all Latinos are Hispanic, and not all Spanish-speaking people are Latino!


To explain more straightforwardly, we’ll distinguish the two in the following way: Hispanic refers to language, and Latino relates to location.



Hispanics here are defined as someone who has a Spanish-speaking origin or ancestry, including Spain.

Latino also refers to Spanish speakers, but only to people from Latin America - including Brazil - (the language spoken in this country is Portuguese and, therefore, it is not considered Hispanic).


Keep in mind that understanding the difference between Hispanic and Latino definition is essential to know not only who you are going to target but also how you choose to refer to them.


LV Branding is a brand-life boutique agency that helps other companies fulfill their branding and strategic communication aspects, filled with a strong passion for communications and creativity. By doing strong brands, we do strong companies.



We offer you:


BRAND DESIGN

Designing brands that hit the top; that combine versatility, distinction and, quality is our day by day journey; from name to logo, we create the perfect brand for your market-niche cause’ is our ideal place to be.




BRAND STRATEGY

Here is where we prepared our secret sauce; let say it in this way: Make a head-turning impression, stand out, establish the connection, and then - as quick as possible - invite to get your products, to enjoy your brand.



BRAND EXPERIENCE

To delight, to enjoy the brand’s sensations is an excellent tool. The brand needs to be prepared to create unforgettable experiences to be the best host. Brand experience is a funny way to live the brand.



BRAND COMMUNICATION

It’s not what you say; it’s how you say it. Never a simple phrase enclosed that powerful level of truth. The communication could do (in some cases) for your brand more than all the products in your warehouse.




We discover the needs of brands and their consumers.


Full-filled with opportunities.

From now on, you can enjoy a fully renovated website, ready to give your brand everything your company might need in the way.


We can grow your brand and your business through a creative and effective communication strategy in English, Spanish, or both!



We are passionate about communications!


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