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Marketing refers to the activities and strategies used to promote, sell, and distribute products or services to target customers.
It involves understanding customer needs, developing products or services that fulfill those needs, determining pricing strategies, creating promotional campaigns, and choosing appropriate distribution channels.
The goal of marketing is to generate awareness, attract customers, and ultimately drive sales.
On the other hand, social media management is a subset of marketing focusing on managing an organization's presence and engagement on social media platforms.
Social media management involves:
Creating and curating content.
Scheduling posts.
Responding to comments and messages.
Analyzing metrics.
Building an online community.
It aims to leverage social media channels to build brand awareness, engage with the target audience, and foster customer loyalty.
While marketing encompasses a broader set of activities related to product development, pricing, distribution, and promotion, social media management concentrates explicitly on managing and optimizing social media platforms to achieve marketing objectives.
Social media management is a tactical aspect of marketing that utilizes social media channels to implement marketing strategies and reach the target audience more directly and interactively.
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