Brand & Marketing Perspectives Houston

Practical analysis of brand systems, positioning and bilingual marketing. Written by the team doing the work, for the people who have to decide.

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SEO, GEO and AEO: What Is the Difference and Why Your Business Needs All Three

The search landscape has changed: your customers no longer search only on Google; now they ask artificial intelligence and voice assistants. We explain what SEO, GEO and AEO are, how they differ, and why your company needs all three disciplines to avoid becoming invisible.

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Our Founder, Luis Velasquez, Named a Judge for the 32nd Annual Communicator Awards

Our CEO and founder, Luis Velasquez, has been selected to sit on the jury for the 32nd edition of the Communicator Awards, one of the largest awards programs in the industry.

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The $255 Billion Question: Is Your Brand Ready for Generation Alpha?

Generation Alpha already shapes 48% of household spending in the United States. How to adapt your brand strategy and reach the young co-pilots of the family purchase decision.

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