Strategy that works. Creativity that moves.
A Revenue-Multiplying Digital Presence in Retail Apparel
Treeman
Case Study
We partnered with Treeman to craft a bold new website and powerful visual identity — a digital experience that reflects their philosophy of being rooted in resilience and grown for greatness. The result: a clean, inspiring platform that elevates their products and amplifies their purpose-driven story.
This project focused on developing a comprehensive digital presence for Treeman, a purpose-driven apparel brand based in the USA.
Our scope included the creation of a visually engaging, user-friendly e-commerce website and the production of high-quality audiovisual content — from lifestyle photography to product videography — designed to elevate Treeman’s online presence and authentically showcase its unique style and philosophy.
Problem Statement
Treeman needed its new website, due to the low brand recognition. They needed a stronger digital presence to boost visibility, streamline sales, brand awareness and drive sales.
Services Provided
‣ Brand Strategy
‣ Film production
‣ Commercial food photography
‣ UX/UI Website Design
‣ Website development
‣ Copywriting, Brand Tone, and Voice.
Client
Treeman
Location
Houston, TX
Process Notes
Our process began with defining Treeman’s core identity — grounded, authentic, and growth-focused. From there, we crafted every detail: brand strategy, UX/UI design, photography, film, and copywriting, all working together to shape a seamless digital experience rooted in purpose.
Impact
‣ Increased digital revenue by 120% in the first year by building an easy-to-use e-commerce platform that helped boost website sales.
‣ Helped the brand grow from local to national recognition by improving their online presence and expanding its reach.
‣ Optimized the UX/UI design and visual storytelling to create a frictionless online purchasing journey, successfully turning casual site visitors into active buyers and massively boosting online sales acquisition.
Behind the scenes
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