A Premiere Festival
in the Sweet Heart of Texas
Sugar Land Arts Fest
Case Study
We helped the Sugar Land Cultural Arts Foundation and the city of Sugar Land to create, write, design, and promote its first inaugural Arts Fest, also the first in the City of Sugar Land.
The Sugar Land Arts Fest was an opportunity to put our team together. From logo creation, marketing management, and press to venue signages, Sugar Land Arts Fest is a brand now recognized and ready for the years to come. As we write this, our team is preparing the 2K23 edition of Sugar Land Arts Fest.
The Sugar Land Arts Fest is a premier arts festival in Houston. The Festival will showcase +100 visual artists from around the country, with paintings, sculpture, photography, glassworks, and more.
Problem Statement
The City of Sugar Land and the Sugar Land Cultural Arts Foundation needed to launch their first-ever arts festival—an event that would not only represent the city’s creative spirit but also establish a lasting cultural brand. With no prior identity, marketing structure, or promotional assets in place, the challenge was to create a compelling brand from scratch, attract national talent, and position the Sugar Land Arts Fest as a premier cultural destination in the Houston area.
Services Provided
Brand Strategy & Architecture
Social Management
Digital Marketing
Public Relations
Positioning
Web Design
Ticket System Development
Artist Registration Development
Marketing Campaigns
Public Relations
Event Production
Logo & Identity Systems
Brand Style Guides
Impact
Revenue Goals surpassed by 1000%
Brand Awareness Stablished
Supported by more than 41 companies and the City of Sugar Land
99% approval rate
70% of potential growth by the new year.
Client
Sugar Land Arts Fest
Location
Sugar Land, TX
Process Notes
For more than ten months, the Sugar Land Cultural Arts Foundation, the City of Sugar Land, and LV Branding worked together to make the first Sugar Land Arts Fest a reality. We were working closely during the process delivering more than 350 graphic-designed pieces, a fully-functional website with more than 20 automatized processes, registration of artists, and vendors, 125 customized feather flags, and much more.
Project Gallery
