A Magnetic Brand Foundation for Memorial City Mall

Orbig Obleas

Case Study

We partnered with Orbig to transform their business from a food trailer at El Patio at Mason into a prominent commercial destination. By executing a high-end, strategic brand identity, we equipped them with the professional image needed to secure approval from elite commercial developers. As a result, Orbig obtained a permanent retail space in Memorial City Mall, with management citing our branding as the key factor in their decision.

Orbig Wafer and Coffee needed a strong brand identity and effective marketing assets to establish its presence in the competitive Houston food scene. Lacking a comprehensive online presence, the brand struggled to reach its target audience and convert potential customers.

Additionally, without visually captivating assets, it could fail to make a lasting impression and effectively engage customers.

Problem Statement

Securing a physical storefront in a top-tier, high-traffic commercial hub like Memorial City Mall in Houston is notoriously difficult. Premier mall developers do not just lease space to anyone with a good product; they demand polished, visually striking, and established brands that will elevate the entire shopping center’s prestige. Orbig had an creative proposal, but they needed an authoritative, magnetic brand identity that proved they belonged right alongside massive national retailers. They needed to stop looking like a standard startup and start looking like an undeniable destination.

Services Provided

‣ Brand Strategy & Architecture

‣ Branding: Logo design & Brand identity system

‣ UX/UI Website design

‣ E-commerce implementation

‣ Film production

‣ Packaging Design

‣ Retail Stores Concept Design

‣ Drip campaigns and 3D mailers

‣ Digital and print collateral (signages)

‣ Experiential Marketing (Sensorial Event Activations)

‣ Social media content strategy for B2C brand awareness

‣ Digital marketing assets for customer-focused campaigns

‣ Email marketing

Client

Orbig Obleas

Location

Houston, TX (Memorial City Mall)

Process Notes

‣ We did more than just make things look good. We built a visual identity that showed premium quality, reliability, and a modern style, speaking directly to commercial leasing agents.

‣ Our design strategy focused on Orbig’s unique galactic menu, making sure the visuals matched the fun and energy of their products.

‣ We created a full set of brand assets for commercial retail, making sure every menu board, package, and digital display looked strong and professional.

‣ We helped Orbig become an experiential brand, turning it from just another search result into a place customers want to visit.

Impact

‣ Secured Premium Retail Real Estate: Orbig successfully won a highly coveted, permanent storefront inside Houston’s premier Memorial City Mall (303 Memorial City Way).

‣ Visual Leverage as Currency: Orbig’s leadership explicitly confirmed that the strong, professional brand image designed by our team was the primary deciding factor in Memorial City Mall's choice of their brand over competitors for the retail space.

‣ Immersive Customer Experience: The “cosmic” branding successfully translated across every physical and digital touchpoint (from the “Little Astronauts” menu to the “Galaxy Chill Zone”) creating a cohesive environment that actively drives foot traffic and high-volume sales in a bustling commercial ecosystem.