Strategy that works. Creativity that moves.
A Holistic Partnership for Houston's Future
Memorial Assistance Ministries (MAM Houston)
Case Study
We partnered with Memorial Assistance Ministries (MAM) to produce content and actively support their mission of community growth.
LV Branding managed end-to-end video production for MAM’s 11th Annual Luncheon, “IGNITE – See Potential, Spark Change” (honoring George E. “Buz” Jochetz), and the 12th Annual Luncheon, “Simply Unfinished” (honoring Bill Mearse), ensuring that honoree and community leader stories resonated with donors.
This engagement was unique because it was led by a partner who lives the mission. In recognition of his vital contributions and pioneering role in the program’s inaugural cohort, Luis Velasquez was unanimously chosen as the keynote speaker for the first Innova graduation. This project stands as a prime example of LV Branding’s philosophy: we don't just tell the story; we are part of it.
Problem Statement
MAM required a production partner who understood the balance of supporting families in crisis and empowering entrepreneurs. The challenge was to create visual assets for the 2024 and 2025 luncheons that honored donors while authentically representing the clients’ journeys. They needed a trusted storyteller to connect the event and educational aspects of their mission.
Services Provided
‣ Production of Complete Content Assets
‣ Full-Cycle Video Production (2024 & 2025 Luncheons)
‣ Post-Production (Editing, Color, Sound Design)
‣ Corporate Sponsorship (LV Branding)
‣ Volunteer Instruction (Innova Marketing Workshops in Englsh and Spanish)
‣ Keynote Speaking (Innova Graduation)
‣ Event Photography
Impact
The collaboration achieved measurable success. The video series increased engagement for MAM's largest fundraising events. Beyond metrics, the partnership’s depth was clear when Luis was chosen as the keynote speaker for the first Innova graduation. This unanimous decision highlights LV Branding’s unique value as a partner who invests time, talent, and resources in the client’s success.
Client
Memorial Assistance Ministries (MAM Houston)
Location
Houston, TX
Process Notes
The LV Branding process, led by Luis Velasquez, has played a key role in Memorial Assistance Ministries’ (MAM) most important annual event. For two consecutive years (2024 and 2025), LV Branding managed all aspects of pre-production, production, and post-production for the main honoree videos at MAM’s signature luncheon.
This partnership extends beyond professional services. Luis furthered his commitment by sponsoring the event through LV Branding and volunteering as an instructor for the Innova program, where he teaches marketing to new entrepreneurs. His dedication, combining high-level production with hands-on mentorship, is evident in photos from behind the scenes, the luncheon, and the classroom.
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