A Mission That Cannot Be Forgotten

J.R. Goss Family Foundation (ISWTFW)

Case Study

We partnered with I Stand With The Forgotten Women (ISWTFW) to execute a comprehensive brand overhaul and digital launch. This included developing a unified brand strategy, producing impactful commercials, designing the logistics for the 3D Mobile Unit, and developing a conversion-optimized UX/UI website. The aim was to build global credibility and enhance their mission to empower and advocate for marginalized women.

ISWTFW needed a powerful, cohesive brand identity to support its vital mission of advocacy and empowerment for marginalized women.

The main challenge was translating the organization’s wide, heartfelt commitment into a series of professional, high-impact commercials and digital assets that could quickly build trust, foster emotional connections, and turn global awareness into volunteerism and lasting support. A secondary challenge involved designing the complex logistics and visual identity for their 3D Mobile Unit to serve as a recognizable, functional symbol of their advocacy and on-site support.

Read Article: Empowering Change: How LV Branding Helped "I Stand With The Forgotten Women" Transform Their Message and Reach

Problem Statement

ISWTFW needed a strong, unified brand identity to support its vital mission of advocacy and empowerment. The main challenge was transforming the organization’s wide-reaching, sincere commitment into a series of professional, impactful commercials and digital assets that could quickly foster trust, create emotional bonds, and turn global awareness into immediate volunteerism and ongoing support.

Services Provided

Brand Strategy & Identity
Copywriting, Brand Tone, and Voice
UX/UI Website Design
Film Production (Commercials)
Commercial Photography
Collateral Design (Print/Digital)
3D Mobile Unit Design
Email Signature Templates

Impact

The brand strategy and commercial series delivered quick, measurable results, boosting brand awareness by 70% and increasing community engagement. This credibility helped raise $250K in 2024, cementing their position as a strong, growth-ready global force.

Client

J.R. Goss Family Foundation (ISWTFW)

Location

Houston, TX

Process Notes

The LV Branding process, led by Luis Velasquez, established ISWTFW’s strategic identity and unified voice. We implemented a seamless, integrated workflow that began with creating visual assets, including managing the entire commercial pipeline (concept, filming, and editing) and custom commercial photography. At the same time, we developed the UX/UI website design to maximize conversion and organized the logistics for the 3D Mobile Unit. This proprietary approach ensured that every asset—from film to website to physical presence—was perfectly aligned to enhance the organization’s purpose.