An Authentic Production Partnership in Community Fundraising

Memorial Assistance Ministries (MAM Houston)

Case Study

We partnered with Memorial Assistance Ministries (MAM) to produce content and actively support their mission of community growth.

LV Branding managed end-to-end video production for MAM’s 11th Annual Luncheon, “IGNITE – See Potential, Spark Change” (honoring George E. “Buz” Jochetz), and the 12th Annual Luncheon, “Simply Unfinished” (honoring Bill Mearse), ensuring that honoree and community leader stories resonated with donors.

This engagement was unique because it was led by a partner who lives the mission. In recognition of his vital contributions and pioneering role in the program’s inaugural cohort, Luis Velasquez was unanimously chosen as the keynote speaker for the first Innova graduation. This project stands as a prime example of LV Branding’s philosophy: we don't just tell the story; we are part of it.

Problem Statement

MAM required a production partner who understood the balance of supporting families in crisis and empowering entrepreneurs. The challenge was to create visual assets for the 2024 and 2025 luncheons that honored donors while authentically representing the clients’ journeys. They needed a trusted storyteller to connect the event and educational aspects of their mission.

Services Provided

‣ Production of Complete Content Assets

‣ Full-Cycle Video Production (2024 & 2025 Luncheons)

‣ Post-Production (Editing, Color, Sound Design)

‣ Corporate Sponsorship (LV Branding)

‣ Volunteer Instruction (Innova Marketing Workshops in English and Spanish)

‣ Keynote Speaking (Innova Graduation)

‣ Event Photography

Client

Memorial Assistance Ministries (MAM Houston)

Location

Houston, TX

An Authentic Production Partnership in Community Fundraising

Process Notes

The LV Branding process, led by Luis Velasquez, has played a key role in Memorial Assistance Ministries’ (MAM) most important annual event. For two consecutive years (2024 and 2025), LV Branding managed all aspects of pre-production, production, and post-production for the main honoree videos at MAM’s signature luncheon.

This partnership extends beyond professional services. Luis furthered his commitment by sponsoring the event through LV Branding and volunteering as an instructor for the Innova program, where he teaches marketing to new entrepreneurs. His dedication, combining high-level production with hands-on mentorship, is evident in photos from behind the scenes, the luncheon, and the classroom.

Impact

‣ Maximized Fundraising Engagement: Engineered emotionally resonant, high-end video assets for MAM’s largest annual luncheons (2024 & 2025), directly amplifying donor engagement and driving the success of their critical fundraising initiatives.

‣ Unmatched Mission Authenticity: Because our own leadership has personally graduated from the Community Business Academy and experienced the INNOVA program from the inside out, the visual storytelling carried a profound authenticity that deeply connected with both major donors and the community.

‣ Deep-Rooted Community Integration: We believe our commitment should go beyond a standard vendor contract. We were honored to actively support MAM’s educational outreach by volunteering to teach specialized marketing workshops in both English and Spanish, contributing alongside their incredible network of volunteers to empower local entrepreneurs.

‣ Recognized Educational Authority: The partnership’s success was solidified when our CEO, Luis Velasquez, was unanimously selected to deliver the keynote address at the inaugural INNOVA graduation, cementing LV Branding not just as a production house but as a trusted community partner invested in real-world results.