Orbig Obleas
We partnered with Orbig to help transform the business from a food trailer at El Patio at Mason into a prominent retail destination. Through a strategic, high-end brand identity, we gave Orbig the visual authority, consistency, and professional presence needed to compete for premium commercial space. The transformation supported the brand’s successful move into a permanent location at Memorial City Mall, where property management identified the strength of its branding as a key factor in the approval.
Problem statement
Securing a storefront inside a high-traffic commercial destination like Memorial City Mall requires more than a strong product. Leading retail developers look for polished, distinctive brands that can attract customers, complement the tenant mix, and contribute to the overall value of the property.
Orbig had a compelling concept, but its presentation did not yet communicate the scale of its ambition. The business needed a bold, authoritative identity that could distinguish it from a typical startup, demonstrate its readiness to stand alongside established national retailers, and position Orbig as a destination in its own right.
Services provided
‣ Brand Strategy & Architecture
‣ Branding: Logo design & Brand identity system
‣ UX/UI Website design
‣ E-commerce implementation
‣ Film production
‣ Packaging Design
‣ Retail Stores Concept Design
‣ Drip campaigns and 3D mailers
‣ Digital and print collateral (signages)
‣ Experiential Marketing (Sensorial Event Activations)
‣ Social media content strategy for B2C brand awareness
‣ Digital marketing assets for customer-focused campaigns
‣ Email marketing
Process notes
‣ We did more than just make things look good. We built a visual identity that showed premium quality, reliability, and a modern style, speaking directly to commercial leasing agents. ‣ Our design strategy focused on Orbig’s unique galactic menu, making sure the visuals matched the fun and energy of their products. ‣ We created a full set of brand assets for commercial retail, making sure every menu board, package, and digital display looked strong and professional. ‣ We helped Orbig become an experiential brand, turning it from just another search result into a place customers want to visit.
Made with love
Orbig secured a highly coveted permanent storefront inside Houston’s Memorial City Mall, establishing the brand within one of the city’s premier retail destinations. According to Orbig’s leadership, the strong, professional identity created by our team was the primary factor behind the mall’s decision to select the business over competing concepts. The cosmic brand system was then carried across every physical and digital touchpoint, from the “Little Astronauts” menu to the “Galaxy Chill Zone,” creating an immersive, cohesive customer experience that helps drive foot traffic and sales within a high-volume commercial environment.
Behind the scenes
The process, unfiltered: how this project was built.
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